With Toronto area obstacle course races and mud runs achieving mediocre success when compared with Montreal and Ottawa region events, Mud Hero decided to mix things up by introducing the first offshoot of the classic Mud Hero brand: Urban Mud Hero. Located at Ontario Place and scheduled for Friday May 22nd and Saturday May 23rd the many starting wave time block sell-outs appear to indicate there is a market for a non-competitive mud run in-town. 3-Seconds caught up with Mud Hero Race Director Adam Ruppel to find out what makes Mud Hero Urban Toronto different from a traditional Mud Hero event.
This is the second in a series of three interviews with Mud Hero Race Director Adam Ruppel.
AK What made you decide to stage an Urban Mud Hero after the tried and true original?
AR The venue was awesome and with events it is important to evolve.
AK Why mess with success?
AR We feel this is a winning formula, plus we still have all our original events. So really we are just trying something new – plus it is going to be a success.
AK How will Urban Mud Hero differ from a traditional Mud Hero event?
AR First of all the venue is iconic, 2nd off we are bringing a typically rural event to Toronto with mud. Plus we are adding some Urban themed obstacles.
AK So there still be Mud at an Urban Mud Hero Event?
AR Yes, not quite as much as our rural events.
AK Will Urban Mud Heroes require a shower?
AK Will Urban Mud Heroes receive a different finisher’s medal and shirt than regular Mud Heroes?
AR Both yes.
AK Any new sponsors for 2015?
AR Columbia, Mikes Hard Lemonade and we are still securing a few new ones.
You can register for Urban Mud Hero here
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Interview by Adam Kwitko
Photo credit: Mud Hero